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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • What’s wrong with "management by result"?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Can we use our existing sales funnel stages for optimization purposes?
  • How do you make sure improvements stick and don't go back to normal?
  • What's the difference between "explicit" and "latent" demand?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's the difference between sales enablement and sales effectiveness?
  • What's the difference between lead generation and cultivation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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  • Sales Ops Productivity Boosters

    Under the current clouds of economic uncertainty, most teams are being asked to do even more with even less. So how do you make the most of what you've got?

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  • Building a Data-Driven Sales Operation

    Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. In this on-demand webinar, learn about transforming your sales processes and team culture to make much better use of data.

    View This Webinar