Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any ideas for teaching our salespeople how to deal with Procurement?
• How is marketing automation different from CRM or sales force automation?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How do you make sure improvements stick and don't go back to normal?
• How do I know if my value messages are really "strategic"?
• How can we see the customer spend that we aren't getting?
• Why is customer retention so much more important in B2B than in B2C?
• Should Sales Ops Be Distributed or Centralized?
• Shouldn't product training count as sales training?