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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • To be most effective, which major growth drivers should we be focusing on?
  • Why are the early signs of customer defection so difficult to spot?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why should we care about what's happening in the lead generation process?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What's the difference between sales enablement and sales effectiveness?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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