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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What are some typical things that can hurt lead generation?
  • What are the primary components of an effective sales strategy?
  • How are B2B sales operations using predictive analytics?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Is classroom training better than web-based training?
  • How is marketing automation different from CRM or sales force automation?

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