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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can we use our existing sales funnel stages for optimization purposes?
  • How can we see the customer spend that we aren't getting?
  • Should Sales Ops Be Distributed or Centralized?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do we know what tweaks to make in the various stages of our funnel?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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