Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What's the difference between sales enablement and sales effectiveness?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What are the main reasons sales training doesn't stick over time?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Who cares "how" we hit the numbers, as long as we hit them?
- What's the difference between a "defined" and "undefined" market?
- If we spot a potential customer defection early enough, can we turn it around?
- Should we be able to command a price premium for every value-gap we identify?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Three Buyers That Don't Buy On Price
If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.
View This Diagnostic -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
How to Improve Internal Deal Negotiations
The most costly deal negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better deal outcomes with others inside your company.
View This Guide
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