Generating More Sales from Existing Customers
Learn What Leading Companies Are Doing Differently to Expand Their Share-of-Wallet With the Customers They Already Have
Many B2B companies struggle to get everything they really could from the customers they've already acquired. The good news is that some companies have developed unique and innovative approaches that are proving to be very effective. In this recorded training session, you'll learn about:
- The financial magnitude of the untapped sales opportunities that can be found in an existing customerbase.
- Where some leading companies are focusing to find sales opportunities in their current book-of-business.
- The two primary categories of sales and growth opportunities that these companies are looking for, specifically.
- How they're identifying and prioritizing the sales opportunities, and delivering them to their sales teams.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
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How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!
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Exploring the Sales Ops Center of Excellence
This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.
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How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study
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Building Better Sales Coaches
Moving Beyond Cheerleading and Micromanagement to Improve Sales Performance
