Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- What's a "bounce-back" offer and when would I want to use one?
- Can modeling account potential help me with forecasting?
- What are the main reasons sales training doesn't stick over time?
- What is a "Steady State" customer defection and how do I spot it?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What's the difference between "explicit" and "latent" demand?
- How do you make sure improvements stick and don't go back to normal?
- If we hire experienced reps, shouldn't they already know what to do?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Shift Your Customer Mix to Improve Performance
In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time
View This Guide -
Designing Sales Comp Plans That Actually Work
For driving salesperson behavior, your sales comp plan is one of the most powerful tools at your disposal. But any incentive you offer can have disastrous unintended consequences. In this guide, learn about four pitfalls to avoid and ten things to consider when designing your comp plan.
View This Guide -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview
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Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
