Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Is classroom training better than web-based training?
• How do we know what tweaks to make in the various stages of our funnel?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Can we use our existing sales funnel stages for optimization purposes?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• What's the difference between lead generation and cultivation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?