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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Why are the early signs of customer defection so difficult to spot?
  • What's the problem with using BANT for prospect qualification?
  • How do we know what tweaks to make in the various stages of our funnel?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Can modeling account potential help me with forecasting?
  • When conducting research interviews, how many should we try to conduct?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Should I give my salespeople a specific price, or is a range OK?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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