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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Should I give my salespeople a specific price, or is a range OK?
  • To be most effective, which major growth drivers should we be focusing on?
  • Why should we care about what's happening in the lead generation process?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What are the different types of sales training we need to be aware of?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What's the problem with using BANT for prospect qualification?
  • What are the primary components of an effective sales strategy?
  • How Should a Sales Ops Function Be Structured?

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