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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Won't sales managers know which skills need shoring up amongst their reports?
  • How do you make sure improvements stick and don't go back to normal?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's a "bounce-back" offer and when would I want to use one?
  • How are B2B sales operations using predictive analytics?
  • What's the difference between lead generation and cultivation?
  • What's the difference between defection detection and customer retention?
  • Shouldn't product training count as sales training?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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