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Finally Fixing the Account Development Disconnect

Using Data-Science and Technology To Build a Real Account Expansion and Retention Capability

While most sales teams will say that account development...customer expansion and retention...is a top priority, they'll also admit that it's a significant capability gap! So why the disconnect? How does something so important stay broken for so long? Why has it been so hard for sales teams to develop an effective account development capability? Is there a better way? To shed more light on this topic and share what some leading distributors are doing differently in this area, I asked Brian Hirt of CueCode to join me for a discussion.

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