Driving Strategic Decisions with Sales Analytics
How to Look at Sales Performance in a Different Way and Put Your Company on a More Strategic Path
Most often, sales analytics is only used to inform near-term, tactical sales decisions. But in the right hands, sales analytics can answer some much bigger questions and serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:
- How sales analytics can help answer the big strategic questions that many B2B companies are struggling with.
- Why sales analytics is one of best sources for information and insight to improve a company’s overall strategy.
- The three performance characteristics that are the most telling and indicative of strategic advantage and potential.
- How to use sales analytics to identify your company's real strategic "sweet spot" within the overall marketplace.
This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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