Creating Compelling Content
How Leading Sales & Marketing Teams Are Developing Content That Actually Drives Results
The concept of “content marketing” is all the rage. But is publishing lots of content really the answer? Not a chance. As usual, the hypesters are omitting some important facts, glossing-over some crucial processes, and failing to mention the real prerequisites to success. In this on-demand training webinar, you'll learn about:
- The real role that content marketing plays in B2B. (Hint: It’s not a new role.)
- The common mistakes and misconceptions that can hamper efforts.
- The processes leading teams are using to ensure relevance and results.
- Straightforward steps you can take to make your efforts much more effective.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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Step-by-Step Marketing Research for Strategic Selling
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic selling.
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Dynamic Sales Forecasting
Learn how leading sales operations are embracing dynamic, data-driven approaches that allow forecasts to evolve in real time, enabling better decisions, faster course corrections, and fewer surprises.
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Developing Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.
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Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
