Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Creating Compelling Content

How Leading Sales & Marketing Teams Are Developing Content That Actually Drives Results

The concept of “content marketing” is all the rage. But is publishing lots of content really the answer? Not a chance. As usual, the hypesters are omitting some important facts, glossing-over some crucial processes, and failing to mention the real prerequisites to success. In this on-demand training webinar, you'll learn about:

  • The real role that content marketing plays in B2B. (Hint: It’s not a new role.)
  • The common mistakes and misconceptions that can hamper efforts.
  • The processes leading teams are using to ensure relevance and results.
  • Straightforward steps you can take to make your efforts much more effective.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar

  • Rethinking Sales Coverage

    For decades, teams have approached territory design and coverage planning in largely the same way. But current market conditions are forcing everyone to question the status quo and explore new possibilities,

    View This Webinar

  • The Fundamentals of Sales Intelligence

    In Sales Ops, it's easy to feel like decisions are made in a vacuum. But the reality is that there are many sources of intelligence you can leverage to help the sales team sell more effectively, now and in the future.

    View This Webinar