Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Who cares "how" we hit the numbers, as long as we hit them?
• What is a "Steady State" customer defection and how do I spot it?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• How do we get organizational support for tightening up our targeting criteria?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?