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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Why shouldn't we just focus our attention on our largest customers?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's a "bounce-back" offer and when would I want to use one?
  • How is marketing automation different from CRM or sales force automation?
  • What are the different types of sales training we need to be aware of?
  • What should I do with the leads that sales people disqualify?

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More Subscriber-Only Resources From Our Library

  • Exploring the Principles of Sales Process Excellence

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  • Neutralizing the Sales Team's Go-To Excuses

    When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.

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  • How to Accelerate "Land and Expand"

    Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.

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  • The Sales Ops Blueprint

    Leveraging current best practices and "what we know now," this webinar aims to equip you with the knowledge you need to create the most impactful Sales Ops function possible.

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