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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can modeling account potential help me with forecasting?
  • Who should be responsible for cultivating leads?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What's the difference between "explicit" and "latent" demand?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Is classroom training better than web-based training?

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  • Developing Prescriptive Account Plans

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  • How to Avoid Sales Compensation Gotchas

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  • More Effective Onboarding

    Every sales operation wants to get new reps productive faster. But making that a reality can be a challenge. In this session, we share key insights and principles for making onboarding more efficient and effective.

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