Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What's the difference between sales enablement and sales effectiveness?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What should I do with the leads that sales people disqualify?
• What are some typical things that can hurt lead generation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are the different buyer types we might be negotiating with?
• How can we see the customer spend that we aren't getting?
• Who should be responsible for cultivating leads?