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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s the difference between “hard” and “soft” value-drivers?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • How do we get organizational support for tightening up our targeting criteria?
  • What's the difference between "explicit" and "latent" demand?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

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More Subscriber-Only Resources From Our Library

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    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

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  • Competitive Insights for More Strategic Selling

    For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.

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  • Why Sales Ops Initiatives Fail

    Some sales ops initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

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  • Three Buyers That Don't Buy On Price

    If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.

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