Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are marketing automation tools really all that? What can and can't they do, really?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Why should we care about what's happening in the lead generation process?
  • Why is customer retention so much more important in B2B than in B2C?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What are the main reasons sales training doesn't stick over time?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Prepping for the Next Sales Crisis

    When the 'stuff' hits the fan, some companies will overreact and make things worse. So how should you respond when something disruptive happens? And how do you prepare for the next crisis?

    View This Webinar

  • The Fundamentals of Effective Sales Analysis

    In this on-demand training webinar, we share the fundamental concepts and principles behind effective sales analysis, expose the critical building blocks that need to be in-place, and walk through a basic analysis example to pull everything together.

    View This Webinar

  • Working With "Bad" Sales Data

    In most businesses, there are so many moving parts that working with perfect data just isn't very realistic. In this session, learn a strategic approach to making meaningful progress with inaccurate and incomplete datasets.

    View This Webinar

  • Innovating to Maximize Sales Productivity

    Without adding headcount, how do you pursue a host of new customers while retaining and growing a massive base of existing customers? Learn how one B2B sales organization increased their capacity, productivity and effectiveness…all at the same time.

    View This Case Study