Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why is customer retention so much more important in B2B than in B2C?
• Who should be responsible for cultivating leads?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Why don't great salespeople make great sales managers?
• Why should we care about what's happening in the lead generation process?
• What are some typical things that can hurt lead generation?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How do you make sure improvements stick and don't go back to normal?