Building AI-Enabled Sales Operations

How to Stop the Dabbling and Produce More Meaningful Business Impacts

By now, everyone has heard that artificial intelligence has enormous potential for improving data analysis, informing decision-making, automating processes, and enabling more effective sales execution. Unfortunately, many groups are still only applying AI primarily to the easiest and most expedient use cases...creating content, summarizing information, speeding up daily tasks, and bolting AI onto existing processes. While these applications can certainly be useful, they represent the lowest-value end of AI’s potential. So how can teams move beyond the expedient and apply AI to the most consequential activities, decisions, and workflows for improving ongoing sales performance and results? In this subscriber-only webinar, you will learn about:

• How to build an AI roadmap around business impact instead of novelty, convenience, or hype.
• Producing transformative impacts by rethinking the workflow rather than simply adding AI to it.
• How and when to incorporate best-in-class point solutions within a more integrated “whole.”
• Where and why human expertise, acumen, and discernment still need to remain firmly in the loop.