Building a Sales Ops Center of Excellence
How to Move Beyond Tactical Support and Transform Sales Operations Into a Strategic Driver of Sales Effectiveness
Sales Operations has long been characterized as a tactical support function. But Sales Ops has the potential to be a powerful leverage-point for driving significant revenue and profitability gains. In this tutorial, you will learn:
- The overall concept behind a Center of Excellence and how it applies to the Sales Operations function.
- Twelve ways in which a Sales Operations Center of Excellence differs from a traditional Sales Ops function.
- Seven simple steps for transforming an existing Sales Ops function into a Sales Ops Center of Excellence.
- Basic guidance and advice for how to start developing a Sales Ops Center of Excellence from scratch.
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
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Neutralizing the Sales Team's Go-To Excuses
When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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How to Boost the Perceived Value of Sales Operations
As sales ops practitioners, we need to recognize that not everyone in management understands what we do. In this Express Guide, learn nine strategies and tactics for proactively enhancing the internal perceptions and profile of your sales ops function.
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Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
