Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What kinds of things should a Sales Ops group be focusing on?
- How do I know if my value messages are really "strategic"?
- Why are the early signs of customer defection so difficult to spot?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What's the difference between defection detection and customer retention?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Should I give my salespeople a specific price, or is a range OK?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Should I share the results of our marketing research with the sales team?
- How is marketing automation different from CRM or sales force automation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
Inside a Sales Operations Group On a Mission
Scott Kolar, the VP of Sales Operations at LexisNexis Risk Solutions, gives us an inside look into how his team is structured, their priorities and responsibilities, and the significant contributions they've made to the company's performance.
View This Interview -
The Metrics Sales Leaders Should Be Managing
You need to track and manage sales metrics, but which metrics are the most important? In this guide based on research from Vantage Point Performance and the Sales Education Foundation, Jason Jordan reveals the ones that really matter.
View This Guide
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The Golden Rules of Sales Ops
Exploring the Unspoken Rules and Principles That Are Unique To Sales Ops
