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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know what tweaks to make in the various stages of our funnel?
  • What's the difference between defection detection and customer retention?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between a "defined" and "undefined" market?
  • How can pricing and discounting affect lead generation?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • If we spot a potential customer defection early enough, can we turn it around?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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