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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different types of sales training we need to be aware of?
  • What's the problem with using BANT for prospect qualification?
  • How do we know what tweaks to make in the various stages of our funnel?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What kinds of things should a Sales Ops group be focusing on?
  • What do close rates have to do with lead generation?
  • Why should we care about what's happening in the lead generation process?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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