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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why should we care about what's happening in the lead generation process?
  • What are the different types of sales training we need to be aware of?
  • What do close rates have to do with lead generation?
  • What’s wrong with "management by result"?
  • When conducting research interviews, how many should we try to conduct?
  • Can we use our existing sales funnel stages for optimization purposes?
  • To be most effective, which major growth drivers should we be focusing on?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?

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