Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should Sales Ops Be Distributed or Centralized?
• Any ideas for teaching our salespeople how to deal with Procurement?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Are marketing automation tools really all that? What can and can't they do, really?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Why is customer retention so much more important in B2B than in B2C?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Are most strategic, "next level" Sales Operations groups found in large companies?