Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the primary components of an effective sales strategy?
• How can I tell if a customer is defecting early enough to do something about it?
• What's a "bounce-back" offer and when would I want to use one?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Why would a B2B customer defect if they are saying they're satisfied?
• What are the different buyer types we might be negotiating with?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's the difference between "explicit" and "latent" demand?
• What if our competitors are outperforming us on every value-driver that really matters?