Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What's a good cost-per-lead? Are there any benchmarks?
• Are marketing automation tools really all that? What can and can't they do, really?
• Should we be able to command a price premium for every value-gap we identify?
• Should Sales Ops Be Distributed or Centralized?
• Why is customer retention so much more important in B2B than in B2C?
• How can I tell if a customer is defecting early enough to do something about it?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?