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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s wrong with "management by result"?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What is a "Steady State" customer defection and how do I spot it?
  • What's the difference between a "defined" and "undefined" market?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Is classroom training better than web-based training?
  • What kinds of things should a Sales Ops group be focusing on?
  • How do you make sure improvements stick and don't go back to normal?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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