Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What’s wrong with "management by result"?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What is a "Steady State" customer defection and how do I spot it?
- What's the difference between a "defined" and "undefined" market?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Is classroom training better than web-based training?
- What kinds of things should a Sales Ops group be focusing on?
- How do you make sure improvements stick and don't go back to normal?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
A Modern Approach for Fixing a Costly Revenue Leak
We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.
View This Research -
Beyond the Hype of Marketing Automation Tools
Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
View This Interview
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Closing Costly Revenue Leaks
Identifying and Addressing the Top Sources of Revenue Erosion in Uncertain Times
