17 Powerful Insights That Improve Close Rates & Margins
Understanding Your Buyers to Improve Close-Rates, Margins, and Long-Term Customer Values
Becoming a truly effective sales force all starts with the customer...or more accurately, the prospect. And it stands to reason that the more you know about those prospects and how they perceive the marketplace, the better your chances for success. In this guide, you'll learn:
- How making a concerted effort to utilize this type of information and insight creates competitive advantages.
- Seven key insights into prospects' views on their specific situation and their perceptions of marketplace.
- Six aspects of prospects' perspectives on the competitive landscape and the viable alternatives available.
- Four crucial insights into how prospects' go about gathering the information they need to make decisions.
This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Closing the Gap on Growing Existing Customers
Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
Fostering Productive Collaboration
In this recorded session, we discuss how to identify and influence the groups that contribute most to our sales performance and explore the 8 key ingredients for effective cross-functional collaboration.
View This Webinar -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Closing the Skills Gap in Sales Negotiations
In this Expert Interview, Jason Levinson discusses the latest methods and innovations in negotiation training for salespeople. Closing the negotiation skills gap is not a hard as you might think!
View This Interview
Come Join Our Next Webinar
Dynamic Sales Forecasting
Leveraging Data and Technology to Enable More Accurate and Timely Sales Forecasts
