Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between lead generation and cultivation?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• If we spot a potential customer defection early enough, can we turn it around?
• What if our competitors are outperforming us on every value-driver that really matters?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Won't sales managers know which skills need shoring up amongst their reports?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Should Sales Ops Be Distributed or Centralized?