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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Won't sales managers know which skills need shoring up amongst their reports?
  • How do we get organizational support for tightening up our targeting criteria?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why are the early signs of customer defection so difficult to spot?
  • What's the difference between sales enablement and sales effectiveness?
  • What are the primary components of an effective sales strategy?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How do I know if my value messages are really "strategic"?
  • Should Sales Ops Be Distributed or Centralized?
  • How do we know what tweaks to make in the various stages of our funnel?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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    For driving salesperson behavior, your sales comp plan is one of the most powerful tools at your disposal. But any incentive you offer can have disastrous unintended consequences. In this guide, learn about four pitfalls to avoid and ten things to consider when designing your comp plan.

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    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

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