Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Mix Shift" customer defection and how do I spot it?
• Who should be responsible for cultivating leads?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How can I tell if a customer is defecting early enough to do something about it?
• Should I give my salespeople a specific price, or is a range OK?
• What are the main reasons sales training doesn't stick over time?
• What's a good cost-per-lead? Are there any benchmarks?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How are B2B sales operations using predictive analytics?