Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Once I understand the untapped potential in each account, what can I do with the information?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What's the problem with using BANT for prospect qualification?
- What kinds of things should a Sales Ops group be focusing on?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What are the different types of sales training we need to be aware of?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What's the difference between "explicit" and "latent" demand?
- How do you make sure improvements stick and don't go back to normal?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Using Peer Pressure To Improve Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Why Sales Ops Initiatives Fail
Some sales ops initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?
View This Webinar
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Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
