Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Assessing Core Sales Skills in the Hiring Process

Exploring New Options for Infusing More Objectivity and Science Into the Hiring of B2B Salespeople

As important as salespeople are to a company's financial performance, they are often hired somewhat "blindly" based on first impressions, intuition, and gut-feel. But this a massive risk that just isn’t necessary in today’s internet-enabled world. In this guide, you will learn about:

  • Four ways that incompetent salespeople can damage your company, beyond just missing the numbers.
  • Two business dynamics that can make it easy for incompetent salespeople to "hide" for a very long time.
  • The results of a benchmarking study that exposes just how many salespeople are lacking core selling skills.
  • How online sales skills assessments now make it possible for anyone to use objective criteria when hiring salespeople.

This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.

    View This Interview

  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial

  • Making Sense of Sales Technology

    It's hard to make sense of the various sales technologies that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose?

    View This Webinar

  • The Fundamentals of Effective Pricing for Sales Operations

    Most Sales Ops teams are unable to contribute to pricing and discounting in a meaningful way because they lack pricing knowledge. In this on-demand webinar, we cover the fundamental pricing concepts that Sales Ops teams need to understand.

    View This Webinar