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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can modeling account potential help me with forecasting?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Shouldn't product training count as sales training?
  • Why is customer retention so much more important in B2B than in B2C?
  • What are the different buyer types we might be negotiating with?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What are the main reasons sales training doesn't stick over time?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

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  • The Top Lessons Learned by Sales Ops Leaders

    How have Sales Ops leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.

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  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

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