How Marketing Automation Is Transforming Sales
Debbie Qaqish Discusses How Marketing Automation Is Helping Leading Sales Organizations Hit Their Numbers
Marketing automation is becoming a crucial element in the development of effective B2B sales operations. And to avoid falling behind, it's important to understand the implications and potential of this technology. In this recorded and transcribed interview with Debbie Qaqish, you'll learn:
- How and why buyers today are up to 70% through their decision-making process before they even talk to a salesperson.
- Why marketing's prospect cultivation efforts are often making it even more difficult for your sales team to win business.
- What leading sales teams are expecting---and getting---from their marketing teams through marketing automation.
- How marketing automation technology changes the dynamic and promotes greater alignment to sales and revenue targets.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial -
Combating Competitive Pricing Pressure
Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.
View This Guide -
The Top Lessons Learned by Sales Ops Leaders
How have Sales Ops leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
View This Webinar -
"Better" Practices for Sales Operations
That lofty place of "best practice" can sometimes seem very far away. Fortunately, amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.
View This Webinar
Come Join Our Next Webinar
Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
