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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • When conducting research interviews, how many should we try to conduct?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • What are the main reasons sales training doesn't stick over time?
  • How are B2B sales operations using predictive analytics?
  • Why don't great salespeople make great sales managers?
  • Should Sales Ops Be Distributed or Centralized?
  • How is marketing automation different from CRM or sales force automation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What is a "Mix Shift" customer defection and how do I spot it?

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