Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we spot a potential customer defection early enough, can we turn it around?
- Who should be responsible for cultivating leads?
- How is marketing automation different from CRM or sales force automation?
- What's the difference between a "defined" and "undefined" market?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Should I give my salespeople a specific price, or is a range OK?
- How would we modify our systems to incorporate our sales training?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Why is customer retention so much more important in B2B than in B2C?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
The Fundamentals of Sales Segmentation
Segmentation is critical for anyone using data to analyze and improve their sales operation. In this session, we explore the key concepts of effective segmentation and discuss different types of models that are useful.
View This Webinar
Come Join Our Next Webinar
Building Better Sales Coaches
Moving Beyond Cheerleading and Micromanagement to Improve Sales Performance
