Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do close rates have to do with lead generation?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Should we be able to command a price premium for every value-gap we identify?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Once I understand the untapped potential in each account, what can I do with the information?
• Our whitepapers aren't generating very many leads. Any suggestions?
• Should Sales Ops Be Distributed or Centralized?
• What's a good cost-per-lead? Are there any benchmarks?
• Can modeling account potential help me with forecasting?