Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- What's the difference between "explicit" and "latent" demand?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Should Sales Ops Be Distributed or Centralized?
- Should we be able to command a price premium for every value-gap we identify?
- How do we know what tweaks to make in the various stages of our funnel?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Are marketing automation tools really all that? What can and can't they do, really?
- Can modeling account potential help me with forecasting?
- Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Inside the New Science of Sales
Leading teams are using data-science to great effect. But all the esoteric talk and technical jargon can be very confusing. In this session, we boil down the core concepts and processes that matter most.
View This Webinar
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