Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How would we modify our systems to incorporate our sales training?
- Should Sales Ops and Marketing Ops be combined? Is this common?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- How can pricing and discounting affect lead generation?
- How are B2B sales operations using predictive analytics?
- What's the difference between a "defined" and "undefined" market?
- What are the main reasons sales training doesn't stick over time?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- To be most effective, which major growth drivers should we be focusing on?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Reducing Friction Between Sales & Marketing
Some amount of "friction" between Sales and Marketing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Marketing functions.
View This Webinar -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview
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Dynamic Sales Forecasting
Leveraging Data and Technology to Enable More Accurate and Timely Sales Forecasts
