Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How do we know what tweaks to make in the various stages of our funnel?
• Who cares "how" we hit the numbers, as long as we hit them?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Our whitepapers aren't generating very many leads. Any suggestions?
• How do you make sure improvements stick and don't go back to normal?
• Should I share the results of our marketing research with the sales team?
• Who should be responsible for cultivating leads?
• How is marketing automation different from CRM or sales force automation?