Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What are the main reasons sales training doesn't stick over time?
• Why are the early signs of customer defection so difficult to spot?
• What do close rates have to do with lead generation?
• Are marketing automation tools really all that? What can and can't they do, really?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Can modeling account potential help me with forecasting?
• What is a "Mix Shift" customer defection and how do I spot it?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?