Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What’s the difference between “hard” and “soft” value-drivers?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• If we spot a potential customer defection early enough, can we turn it around?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What should I do with the leads that sales people disqualify?
• Who should be responsible for cultivating leads?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What are the primary components of an effective sales strategy?
• Is classroom training better than web-based training?