Delivering Answers to the Point of Sale
A Realistic and Pragmatic Approach for Helping Salespeople Make Data-Driven Decisions
While the promise of data-driven decisions in sales is compelling, it's rarely realistic. But by taking an approach that addresses the reality of most B2B selling environments, you stand a much better chance. In this tutorial, you will learn about:
- The underlying flaw in the generally-accepted concept of "business intelligence" that's led B2B companies astray
- The three unintended consequences companies have experienced in the interest of "putting data at their fingertips"
- Why people in the field need far more than data and the powerful mindset shift that can help you deliver it to them
- Five straightforward steps you can take to make the transition and avoid the problems others have experienced
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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The Fundamentals of Effective Pricing for Sales Operations
Most Sales Ops teams are unable to contribute to pricing and discounting in a meaningful way because they lack pricing knowledge. In this on-demand webinar, we cover the fundamental pricing concepts that Sales Ops teams need to understand.
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Developing a Winning Sales Ops Roadmap
For transforming Sales Ops, good intentions aren't enough. You need a plan. In this on-demand webinar, learn about creating an effective roadmap for making Sales Ops a more strategic function.
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Avoiding Costly Mistakes in B2B Lead Generation
Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.
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Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
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