Delivering Answers to the Point of Sale
A Realistic and Pragmatic Approach for Helping Salespeople Make Data-Driven Decisions
While the promise of data-driven decisions in sales is compelling, it's rarely realistic. But by taking an approach that addresses the reality of most B2B selling environments, you stand a much better chance. In this tutorial, you will learn about:
- The underlying flaw in the generally-accepted concept of "business intelligence" that's led B2B companies astray
- The three unintended consequences companies have experienced in the interest of "putting data at their fingertips"
- Why people in the field need far more than data and the powerful mindset shift that can help you deliver it to them
- Five straightforward steps you can take to make the transition and avoid the problems others have experienced
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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The Fundamentals of Effective Sales Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective sales analysis, expose the critical building blocks that need to be in-place, and walk through a basic analysis example to pull everything together.
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Some companies close deals rapidly at the expense of margins and profit. Other companies protect margins and control discounting at the expense of cycle-time and close-rates. In this guide, you'll learn how leading companies are able to achieve the best of both worlds.
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