Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the primary components of an effective sales strategy?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Can we use our existing sales funnel stages for optimization purposes?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What’s wrong with "management by result"?
• What’s the difference between “hard” and “soft” value-drivers?
• Where Should Sales Ops Report To, or Up Through?
• What if our competitors are outperforming us on every value-driver that really matters?
• How is marketing automation different from CRM or sales force automation?