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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is a "Mix Shift" customer defection and how do I spot it?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What should I do with the leads that sales people disqualify?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • What's a "bounce-back" offer and when would I want to use one?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What kinds of things should a Sales Ops group be focusing on?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the difference between sales enablement and sales effectiveness?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

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