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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How would we modify our systems to incorporate our sales training?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How are B2B sales operations using predictive analytics?
  • How can pricing and discounting affect lead generation?
  • What's the difference between lead generation and cultivation?
  • Why are the early signs of customer defection so difficult to spot?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why is customer retention so much more important in B2B than in B2C?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?

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