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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • What's a "bounce-back" offer and when would I want to use one?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Is classroom training better than web-based training?
  • How do we know what tweaks to make in the various stages of our funnel?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Should we be able to command a price premium for every value-gap we identify?
  • What's the difference between sales enablement and sales effectiveness?
  • How would we modify our systems to incorporate our sales training?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?

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