Aligning Sales Ops to Business Strategy
Driving Sales Performance Within the Context of the Overall Business Ecosystem
At the SellingBrew Playbook, we regularly emphasize the importance of viewing your sales efforts within the context of the overall business. After all, your ability to win profitable business is affected by every other aspect of the business. And in turn, every sales decision you ultimately make or enable can't help but have ripple effects throughout the rest of the business. So how do you ensure that your sales operation and the overall business strategy are properly aligned? And what should you do when there's a disconnect? In this subscriber-only webinar, you will learn about:
- The key ingredients of an overall business strategy that you'll want to look for and prioritize.
- Leveraging sales performance insights to influence the overall business strategy and direction.
- Prioritizing and designing sales ops initiatives to complement the larger business goals and strategies.
- How to mitigate costly misalignments and correct disconnects before they cause too much damage.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Fooling Yourself About Customer Retention
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses their latest research and reveals a number of effective strategies for maintaining strong customer relationships and retaining your most valuable accounts.
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Developing Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.
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The Metrics Sales Leaders Should Be Managing
You need to track and manage sales metrics, but which metrics are the most important? In this guide based on research from Vantage Point Performance and the Sales Education Foundation, Jason Jordan reveals the ones that really matter.
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The Sales Capability Self-Assessment
To identify areas for improvement and help gauge the efficacy of your company’s strategic and tactical sales capabilities, simply answer the 190+ questions in this self-assessment as truthfully and objectively as possible.
View This Tool

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges

