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Maximizing Customer Lifetime Value

How to Enhance Customer Profitability and Lifetime Value At Scale

In most markets, retaining customers and getting them to buy more and more over time is a constant priority and ongoing pursuit. And for certain types of businesses...SaaS companies, for example...it's an existential issue, as the business model itself is designed around cultivating and capturing customer lifetime value over time. So how do you build a sales operation that effectively and efficiently maximizes customer lifetime value at scale and as a matter of course? In this subscriber-only webinar, you will learn about:

  • The key principles of customer lifetime value that Sales Ops teams really need to understand.
  • Five crucial mistakes to avoid when looking to improve customer profitability and lifetime value.
  • How and why to include customer lifetime value differences in your market targeting strategy.
  • Tips and insights for balancing long-term profitability with sales performance in the short-term.

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