Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Maximizing Customer Lifetime Value

How to Enhance Customer Profitability and Lifetime Value At Scale

In most markets, retaining customers and getting them to buy more and more over time is a constant priority and ongoing pursuit. And for certain types of businesses...SaaS companies, for example...it's an existential issue, as the business model itself is designed around cultivating and capturing customer lifetime value over time. So how do you build a sales operation that effectively and efficiently maximizes customer lifetime value at scale and as a matter of course? In this subscriber-only webinar, you will learn about:

  • The key principles of customer lifetime value that Sales Ops teams really need to understand.
  • Five crucial mistakes to avoid when looking to improve customer profitability and lifetime value.
  • How and why to include customer lifetime value differences in your market targeting strategy.
  • Tips and insights for balancing long-term profitability with sales performance in the short-term.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Innovating to Maximize Sales Productivity

    Without adding headcount, how do you pursue a host of new customers while retaining and growing a massive base of existing customers? Learn how one B2B sales organization increased their capacity, productivity and effectiveness…all at the same time.

    View This Case Study

  • How to Avoid Sales Compensation Gotchas

    No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.

    View This Guide

  • Where To Find 36% More Revenue

    New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.

    View This Interview

  • How to Quote Big Deals

    In this session, learn how leading teams are putting their best foot forward on big deals price-wise , while ensuring profitability, mitigating risk, and avoiding future regret and finger-pointing.

    View This Webinar