Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we get organizational support for tightening up our targeting criteria?
- Won't sales managers know which skills need shoring up amongst their reports?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- How do I know if my value messages are really "strategic"?
- Should Sales Ops Be Distributed or Centralized?
- Are most strategic, "next level" Sales Operations groups found in large companies?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- What kinds of things should a Sales Ops group be focusing on?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Getting Serious About Sales Effectiveness
What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.
View This Webinar -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview
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Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
