Are They a Price Buyer or a Poker Player?

Nelson Hyde of Holden Advisors on How to Tell When a Buyer Is Bluffing About Needing a Lower Price

It's easy to assume that when a buyer says they need a lower price, they really mean it. But while it may be easy, this assumption is also extremely costly --- because very often, the buyer is actually bluffing. In this expert interview with Nelson Hyde of Holden Advisors, you will learn:

• The tell-tale signs, characteristics, and behaviors that can help you identify Poker Players and true Price Buyers.
• Straightforward strategies and techniques for calling a Poker Player's bluff and getting them to show their hand.
• Three ways that misidentification of Poker Players and Price Buyers can hurt you---now and into the future.
• Proven methods for arming your salespeople with the knowledge they need to negotiate deals with confidence.