Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- Why should we care about what's happening in the lead generation process?
- What's the difference between "explicit" and "latent" demand?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What's the difference between defection detection and customer retention?
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- What kinds of things should a Sales Ops group be focusing on?
- Should we be able to command a price premium for every value-gap we identify?
- Can modeling account potential help me with forecasting?
- What are the different buyer types we might be negotiating with?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide -
Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
View This Webinar -
Exploring Account-Based Marketing and Sales
While the promise of account-based marketing and sales is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
View This Webinar
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Building Better Sales Coaches
Moving Beyond Cheerleading and Micromanagement to Improve Sales Performance
