Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between a "defined" and "undefined" market?
• Who should be responsible for cultivating leads?
• Should Sales Ops Be Distributed or Centralized?
• What's the difference between "explicit" and "latent" demand?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• When conducting research interviews, how many should we try to conduct?
• Should we be able to command a price premium for every value-gap we identify?