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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What kinds of things should a Sales Ops group be focusing on?
  • How do I know if my value messages are really "strategic"?
  • Shouldn't product training count as sales training?
  • What are the primary components of an effective sales strategy?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How can I tell if a customer is defecting early enough to do something about it?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What's the difference between defection detection and customer retention?

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