Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should I give my salespeople a specific price, or is a range OK?
- What's the difference between defection detection and customer retention?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What's the difference between sales enablement and sales effectiveness?
- How can I tell if a customer is defecting early enough to do something about it?
- Why shouldn't we just focus our attention on our largest customers?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Where Should Sales Ops Report To, or Up Through?
- What are the primary components of an effective sales strategy?
- Won't sales managers know which skills need shoring up amongst their reports?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial -
Three Buyers That Don't Buy On Price
If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.
View This Diagnostic -
Making Sense of Revenue Operations
Revenue Operations is a hot topic and a growing function. What does Sales Operations really need to know about it? And how can the principles and practices be leveraged to improve overall performance?
View This Webinar -
Suffering from a Bad Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study
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Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
