Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Won't sales managers know which skills need shoring up amongst their reports?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Any ideas for teaching our salespeople how to deal with Procurement?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What's a good cost-per-lead? Are there any benchmarks?
• Where Should Sales Ops Report To, or Up Through?
• How do you make sure improvements stick and don't go back to normal?
• What’s the difference between “hard” and “soft” value-drivers?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?