Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we see the customer spend that we aren't getting?
  • What's a good cost-per-lead? Are there any benchmarks?
  • When conducting research interviews, how many should we try to conduct?
  • What do close rates have to do with lead generation?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What is a "Steady State" customer defection and how do I spot it?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • How would we modify our systems to incorporate our sales training?
  • My company seems to love platitudes. How do I get others to focus on real messages?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Serious About Sales Effectiveness

    What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.

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  • Working With "Bad" Sales Data

    In most businesses, there are so many moving parts that working with perfect data just isn't very realistic. In this session, learn a strategic approach to making meaningful progress with inaccurate and incomplete datasets.

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  • The Sales Ops Blueprint

    Leveraging current best practices and "what we know now," this webinar aims to equip you with the knowledge you need to create the most impactful Sales Ops function possible.

    View This Webinar

  • Developing a Winning Sales Ops Roadmap

    For transforming Sales Ops, good intentions aren't enough. You need a plan. In this on-demand webinar, learn about creating an effective roadmap for making Sales Ops a more strategic function.

    View This Webinar