Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Shift Your Customer Mix to Improve Performance

How to Improve Overall Performance By Acquiring Inherently More Valuable Customers

To improve revenue and profit performance, most people naturally assume that they have to acquire many more new customers, raise their prices, and/or lower their costs---preferably, all at the same time. But these are not the only variables in the equation. In fact, they may not be the most powerful variables at all. In this video guide, you'll learn about:

  • How and why your customer mix has tremendous influence on your overall performance.
  • Why certain customers are inherently more valuable than others and how to identify them.
  • How one company managed their customer mix to improve revenues, profits, and retention.
  • A straightforward approach you can use to begin proactively shifting your mix with less risk.

This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Maximizing the Effectiveness of Inside Sales

    In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.

    View This Webinar

  • Innovating to Maximize Sales Productivity

    Without adding headcount, how do you pursue a host of new customers while retaining and growing a massive base of existing customers? Learn how one B2B sales organization increased their capacity, productivity and effectiveness…all at the same time.

    View This Case Study

  • "Better" Practices for Sales Operations

    That lofty place of "best practice" can sometimes seem very far away. Fortunately, amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

    View This Webinar

  • How to Tackle Trade Tariffs

    In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of challenges: trade tariffs.

    View This Interview