How to Avoid Guesswork in Value-Based Selling
Learn the Two Step Process for Making Your Value-Based Efforts More Accurate and Effective
When you get beyond all the fancy waterfall charts and clever calculators, what do you find with a lot of value-based initiatives? Very often, you’ll discover that it’s all just a house of cards---built on internal assumptions, hubris, and conjecture. In this tutorial, you'll learn:
- How so many value-based initiatives that look good on paper end up failing in the field.
- Why years of experience in a market are not enough to really understand your customers.
- The two-step process you can use to make your value case more accurate and realistic.
- How one company used just one part of this process to avoid making some huge mistakes.
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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