Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between "explicit" and "latent" demand?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Should we be able to command a price premium for every value-gap we identify?
• What are the main reasons sales training doesn't stick over time?
• Our whitepapers aren't generating very many leads. Any suggestions?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why don't great salespeople make great sales managers?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Aren't people usually the root-causes behind most sales and marketing problems?