Selling Value More Confidently in Seven Steps
How to Give Your Sales Team the Confidence They Need to Communicate and Capture Value
To sell effectively and maximize revenue and margin, salespeople not only have to be confident in themselves, they also have to be confident in the value of the offerings they’re representing. In this tutorial, you will learn about:
- Why a salesperson’s confidence in themselves is not enough to hold the line on discounting
- Three reasons the sales team should be viewed as a primary audience for value messaging
- Seven straightforward steps you can take without boiling the ocean or taking on too much
- What you can expect to happen and what you need to watch out for as you move forward
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
Why Sales Ops Initiatives Fail
Some sales ops initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?
View This Webinar -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool
Come Join Our Next Webinar
Making Sales Ops More Responsive
Boosting Speed, Flexibility & Agility Without Sacrificing Quality & Rigor
