Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Moving the “Meaty Middle”

Boosting the Performance of the Reps Who Make Up the Bulk of Your Sales Team

Understandably, the "superstars" in sales---the salespeople who consistently blast through their targets and set a high bar for everyone else---tend to garner a lot of internal attention. For most Sales Ops teams, however, the primary focus should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. By working to move the "meaty middle" in systemic ways, Sales Ops can produce significant performance improvements that are much more consistent and scalable over time. In this on-demand webinar, you'll learn about:

  • The five primary benefits of focusing on the 60-70% of the sales team that constitutes the "meaty middle".
  • How to measure and monitor the performance of this group of salespeople in credible and actionable ways.
  • The real role the sales superstars should play in your efforts to improve and optimize the overall sales machine.
  • Ten strategies, tactics, and techniques for making your "typical" salespeople more effective and productive.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Getting Serious About Sales Effectiveness

    What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.

    View This Webinar

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Avoiding Five Margin-Killing MarCom Mistakes

    Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.

    View This Guide

  • Exceptional Sales Ops Teams

    Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.

    View This Webinar