Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Creating Compelling Content

How Leading Sales & Marketing Teams Are Developing Content That Actually Drives Results

The concept of “content marketing” is all the rage. But is publishing lots of content really the answer? Not a chance. As usual, the hypesters are omitting some important facts, glossing-over some crucial processes, and failing to mention the real prerequisites to success. In this on-demand training webinar, you'll learn about:

  • The real role that content marketing plays in B2B. (Hint: It’s not a new role.)
  • The common mistakes and misconceptions that can hamper efforts.
  • The processes leading teams are using to ensure relevance and results.
  • Straightforward steps you can take to make your efforts much more effective.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Metrics Sales Leaders Should Be Managing

    You need to track and manage sales metrics, but which metrics are the most important? In this guide based on research from Vantage Point Performance and the Sales Education Foundation, Jason Jordan reveals the ones that really matter.

    View This Guide

  • From Tactical to Strategic Sales Ops

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other Sales Ops teams transitioned into more strategic functions? What steps did they take?

    View This Webinar

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • The Fundamentals of Effective Subscription Pricing

    With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.

    View This Webinar