Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why don't great salespeople make great sales managers?
• What’s wrong with "management by result"?
• Should we be able to command a price premium for every value-gap we identify?
• Why are the early signs of customer defection so difficult to spot?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• How can pricing and discounting affect lead generation?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What do close rates have to do with lead generation?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?