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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What are the different types of sales training we need to be aware of?
  • How can pricing and discounting affect lead generation?
  • What is a "Steady State" customer defection and how do I spot it?
  • What's the problem with using BANT for prospect qualification?
  • How would we modify our systems to incorporate our sales training?

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    Your competitors' sales actions (and reactions) add even more complexity to a sales operation. So what can you do to better anticipate competitive moves and prevent them from spoiling your selling efforts?

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  • Fostering Productive Collaboration

    In this recorded session, we discuss how to identify and influence the groups that contribute most to our sales performance and explore the 8 key ingredients for effective cross-functional collaboration.

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