Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Why don't great salespeople make great sales managers?
• What are the main reasons sales training doesn't stick over time?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• Why should we care about what's happening in the lead generation process?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's the difference between defection detection and customer retention?
• What should I do with the leads that sales people disqualify?
• Why is customer retention so much more important in B2B than in B2C?
• What's the difference between sales enablement and sales effectiveness?