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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • How do I know if my value messages are really "strategic"?
  • How are B2B sales operations using predictive analytics?
  • Can modeling account potential help me with forecasting?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • How can I tell if a customer is defecting early enough to do something about it?
  • How do you make sure improvements stick and don't go back to normal?
  • How Should a Sales Ops Function Be Structured?
  • What's the problem with using BANT for prospect qualification?
  • What are the main reasons sales training doesn't stick over time?
  • Shouldn't product training count as sales training?

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  • Suffering from a Bad Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

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