Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we hire experienced reps, shouldn't they already know what to do?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How do we know what tweaks to make in the various stages of our funnel?
• Why don't great salespeople make great sales managers?
• Is classroom training better than web-based training?
• Aren't people usually the root-causes behind most sales and marketing problems?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between defection detection and customer retention?
• How can we see the customer spend that we aren't getting?
• Why is customer retention so much more important in B2B than in B2C?