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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • Where Should Sales Ops Report To, or Up Through?
  • What’s wrong with "management by result"?
  • What kinds of things should a Sales Ops group be focusing on?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Why is customer retention so much more important in B2B than in B2C?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How are B2B sales operations using predictive analytics?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • Can modeling account potential help me with forecasting?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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