Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I give my salespeople a specific price, or is a range OK?
• What’s the difference between “hard” and “soft” value-drivers?
• Why are the early signs of customer defection so difficult to spot?
• How do we know what tweaks to make in the various stages of our funnel?
• Should I share the results of our marketing research with the sales team?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How do we get organizational support for tightening up our targeting criteria?
• What are the different buyer types we might be negotiating with?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's the difference between defection detection and customer retention?