Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between a "defined" and "undefined" market?
• When conducting research interviews, how many should we try to conduct?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why should we care about what's happening in the lead generation process?
• Should I share the results of our marketing research with the sales team?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Are marketing automation tools really all that? What can and can't they do, really?
• How do you make sure improvements stick and don't go back to normal?
• What's the difference between sales enablement and sales effectiveness?