Facing and Overcoming the New Realities in B2B Sales
Tom Searcy, the Author of "Life After the Death of Sales" Discusses the Future of Sales in B2B
Since the advent of the Internet, the B2B buying process has been changing dramatically. And while some sales operations may prefer to ignore these developments and their far-reaching ramifications, the future belongs to those who acknowledge the realities and take the necessary steps to adapt. In this expert interview, Tom Searcy, the author of the upcoming book, "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
How to Boost the Perceived Value of Sales Operations
As sales ops practitioners, we need to recognize that not everyone in management understands what we do. In this Express Guide, learn nine strategies and tactics for proactively enhancing the internal perceptions and profile of your sales ops function.
View This Guide -
Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
View This Webinar -
Building a Better Sales Pipeline
How do we develop a more efficient and more effective sales pipeline? And how do we drive improvement in a way that is more consistent, predictable, and scalable?
View This Webinar -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges

