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How to Boost the Perceived Value of Sales Operations

9 Ways to Enhance the Internal Perceptions and Profile of Your Sales Ops Function

As sales ops practitioners, we need to recognize that not everyone understands what we do. We need to educate them proactively, making sure that they recognize the value that sales ops offers. By highlighting the return on investment (ROI) that the company gets from the function and by championing our discipline, you can help change the perception that other people in your company have of sales ops. And that in turn, can make it much easier to get budget requests improved and to expand the influence you have at your company. In this Express Guide, you will learn:

  • Four strategies for selecting the right metrics and measures to clearly demonstrate your value.
  • Three strategies to ensure that the qualitative aspects of your contributions are recognized.
  • Two structural and organizational approaches for increasing your profile and strategic focus.
  • Four all-too-common pitfalls and costly mistakes you should work to sidestep along the way.

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