SellingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

How to Boost the Perceived Value of Sales Operations

9 Ways to Enhance the Internal Perceptions and Profile of Your Sales Ops Function

As sales ops practitioners, we need to recognize that not everyone understands what we do. We need to educate them proactively, making sure that they recognize the value that sales ops offers. By highlighting the return on investment (ROI) that the company gets from the function and by championing our discipline, you can help change the perception that other people in your company have of sales ops. And that in turn, can make it much easier to get budget requests improved and to expand the influence you have at your company. In this Express Guide, you will learn:

  • Four strategies for selecting the right metrics and measures to clearly demonstrate your value.
  • Three strategies to ensure that the qualitative aspects of your contributions are recognized.
  • Two structural and organizational approaches for increasing your profile and strategic focus.
  • Four all-too-common pitfalls and costly mistakes you should work to sidestep along the way.

This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Structuring Effective Sales Ops Functions

    research_structuring-effective-sales-ops-functions

    This research brief answers three popular questions about Sales Ops structures, including: Should Sales Ops be distributed or centralized? Where should Sales Ops report to, or up through? How should a Sales Ops function be structured?

    View This Research
  • The Competitor Assessment Scorecard

    Competitor Assessment Scorecard Splash

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

    View This Tool
  • Beyond the Hype of Marketing Automation Tools

    Dan McDade Interview Splash4

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview
  • Getting Sales to Sell on Value

    Julie Thomas Interview Splash

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

    View This Interview